Nika f/w 20

Tights retail website

Commercial campaign for “Nika” tights retail website

To draw attention to the tights, the looks were built using one-coler and print-free clothing items. The contrast between the quiet outfits and the noisy printed tights, highlights the product. When prints were used in the clothing items, the goal was to draw the viewer's eye to the image. Therefore, images of this sort will be used for the social media, where it's necessary to create eye catching visual content.